BLUEBLOODLABEL
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BLUEBLOODLABEL
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PARADISE IN MIND

Our new collection was inspired by the power of «Paradise in mind». Life is a work of art, the amazing human life form is no doubt complex but amazing. The faculty of the human mind is complex in every way, humans have about 50,000-70,000 thoughts per day, 35-48 thoughts per minute. The human brain is the most complicated organ nature has ever produced: 100 billion nerve cells and many times more contact points give it capabilities that no supercomputer can match to this day. One of the most important properties is its ability to learn. Today we know that the brain is constantly being remodeled throughout life. This place, this state, holds our goals and our motivations together. Training the mind to remain strong in any situation, this is how creating paradise in mind.

good genes

Our first collection «Good Genes» and our logo was inspired by the power of invention – how we humans have always been good at learning and adapting. When in the early days of humanity, people looked to mythology for answers to fabulously, extraordinary and supernatural things and translated their imagination into physical beings, the mighty and desirable gods. There was Zeus, the king of all gods and his daughter Persephone, the goddess of spring, eternal youth and queen of life. She was stunning beautiful and full of zest for life, stands for renewal, invention, strengt and beguiling beauty and has become a synonym for us for the powerful, beautiful, grace and strong people of the 21st century who wear our precious clothes. It might remind you of gods too – it's not a coincidence, it's exactly how we want you to feel when you wear Bluebloodlabel.